“Off road” vehicles take this outdoor rugged message to their most recent ad campaigns.
The following two ads are from Mercedes Benz. The G-Class line of vehicles stands for perfect performance in every vehicle; therefore the company used rocks and sand in their most recent ad campaign to get this message across to consumers.
What do you think of the ads? Do they get the message across?
Have you seen any other brands that have used this advertising technique? I think there are many other brands out there that could take advantage of this technique of advertising. You?
