Many folks believe that in order to make a big impact, you need a large budget. Some even think big ideas need a big canvas like a double page spread or a :30 TV spot. But that’s not always true.
Good ideas are simply great insights translated in a relevant and memorable way. 
Take Viagra, for instance. Everyone knows what it does. But maybe someone at the doctor’s office is embarrassed to ask. How do you remind patients that this doctor is open to talking about ED? The solution:
A great idea that doesn’t cost much yet makes a big impact.
(Thanks to…
The animal at the top of this post is called a Fisher, and up until I read an article in the New York Times about him — where he was described as a ratty looking creature with fangs and claws that was in the habit of gnawing on the face of house pets — I had never heard of him.
So what does this mangy little guy have to do with advertising? Well, he’s an idea, and for me, he’s a pretty sticky one. Because he’s something that I had no awareness of at all until I read about, and now am…
