In the world of political marketing, the Clinton brand has a storied past and now, an uncertain future. We witnessed the meteoric rise of Bill to the presidency with his amiable charm and distinctive thumb tuck assuring the heart of every American. He has been credited with leading the nation, and the free world, for eight years through a recession to prosperity and from atrocious genocide to peace. The Clinton brand possessed the characteristics of diplomatic, likable, believable, and charming. Applying the Clinton brand made fundraising no chore and assured large crowds of fans. And of course, as with all brands, it encountered turbulent times. The Lewinsky Effect…
