I recently saw this billboard for Renault that used a glow in the dark lettering to get their strong message out about the power of their vehicles.
I have not seen many ads that have used the power of glow in the dark to get their message across and I think there are many organizations that could take advantage of such techniques.
Have you seen any other glow in the dark ads?
What companies would benefit from using such techniques?
Source: Ads of the World
In attempt to promote the very comfy beds at ANA Crown Plaza hotel, the actually suspended a bed on the side of a tall building and then got someone to actually sleep in the vertical bed/billboard! As part of their “Good Night, Good Tomorrow” campaign, the hotel hung a bed on the side of the Sony Building wall in Ginza, Tokyo. A window cleaner then took part of the publicity stunt by suspending herself from the top of the building and staying inside the bed for a while, Trendhunter explains.
What a stunt!
What do you think? Effective message from ANA Crown…
What do you think of this billboard? This transparent appearing billboard from Pacific Airlines reads, “The sky has never been cheaper.” The billboard is working to drive traffic to their website.
What do you think of this billboard? Have you ever seen an organization use a similar technique?
Is it effective?
Source: Ads of the World
The bloody billboard was created to promote Kill Bill for TV2. Kill Bill was a pulp fiction, two-installment movie directed by Quentin Tarantino and starred Uma Thurman.
This billboard in New Zealand showcases Thurman’s character,dressed in the now-famous yellow jumpsuit, swinging her sword and splattering the sidewalk, the street and some nearby cars with lots of blood.
How would like Kill Bill promoted all over your car?What do you think of this billboard? Know of any other billboards that leave a mess behind?
Source: Trendhunter
What do you think of these two billboards?
Is this “baring it all as the wind blows” advertising effective or offensive?
This first wind enhanced billboard is from a television show on PRIME.
The next billboard is from Bustop lingerie.
This is the story of a little billboard in the humble Midwestern town of Chicago. It all started back in 1961 when Bernard Heerey purchased a building in the Gold Coast. Four-stories tall and overlooking the bright and energetic intersection of State and Rush, it saw many many people go by. When the neighboring buildings were torn down, Mr. Heerey saw a chance. This new expanse of bare brick wall was perfectly suited for advertising. Mr. Heerey rented out this space and then helped the billboard shine. He added more lights and expanded its size.
The only problem with this plan…
Two recent vodka ads get the “eww” award for the day. They may be disturbing, they may be off-color, and that’s the point—because they also cut through the noise. It’s hard to get through to us. Not because we are thickheaded but because as plugged-in Americans, we are so marketing savvy. And (for better or worse) this visceral reaction is one way to still get through to us. Two examples of the power of “ew” are Svedka Vodka’s “Fem Bot” ads and Belvedere Vodka’s, er, well, girl next to the crotch ad.
The Svedka ad campaign features a rather well-endowed robot…
