Blackberry is doing a very good job of generating just enough buzz to make people curious, befor
e they release their brand new model, the “Storm.”
Their commercials tease you with images, but then hide the new features just before the viewer can get a good look. This is a good strategy. I don’t have a Blackberry, I don’t want a Blackberry, but even I am interested to see what all the fuss is about.
I haven’t seen this much buzz about a phone since the iPhone was first released. We’ll see if it lives up to the hype.
Brent Allan is a branding and…
Is there hope for Palm? Palm recently announced the Treo Pro smartphone as the next evolution of it’s very popular Treo smartphone. Palm as been floundering of late and their brand has seen as old school and failing. The company was once the leader in PDA/Smartphone technology and innovation and basically launched the pda market.
