Social media has taken the marketing world by storm with sites like Twitter, MySpace, Facebook, etc. An old faithful friend of marketing is a contest. Online contests are a great way to gather information from the people who are visiting your website. From one of my Twitter Followers, I learned about a contest yesterday that has these two worlds colliding. If you Twitter, then you can enter this contest to win a variety of prizes, which are drawn on a weekly basis. In order to be entered for the drawings, you have to Twitter about the contest. For an added…
It’s common knowledge (or it should be) that the branding of a company starts with its employees. Let’s face it, if your employees don’t know your company’s mission and values then all the marketing efforts in the world aren’t going to help when the public comes calling. Throwing an employee manual at them is not the solution. Except for the vacation section, does anyone really read those things? Large or small, companies must start their culture from within. One of the best ideas I’ve heard in awhile is what Clark Kokich, CEO of Avenue A Razorfish, does: blog. Not to…
