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When Customers Speak, Companies Should Listen

Perhaps a personal blog is not the best place to vent your frustrations to a company. However, a savvy company would probably have somebody monitoring the information superhighway for anything people are saying about the company.

In this particular blog, a consumer speaks her mind about Coke’s new bottle, and other have chimed in to comment. Coke, are you listening?

The blog post can be found here.

Brent Allan is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in marketing and branding, and holds a Bachelor’s Degree in Marketing. He is the editor for…

Blogs Improve Productivity

Many companies have created a blog for employees to collaborate and share ideas. In fact, these types of blogs have replaced those “reply all” emails that clog up everyone’s email inbox. The outcome of companies that use blogs - the employees are more productive!Advantages to internal blogs:

  • Easy way to tell a story. Whether the story is a new product update or a change in policy, in 10 minutes (sometimes less and sometimes more) management can have it posted on a blog for all to see.
  • Collaboration. Employees can read posts from fellow employees and management, post replies to the posts and…