His name is Bob Thacker and he’s the guy who tirelessly worked to transform Target from a little known discount store in Minnesota, to the much loved retailer it is today.
Now he’s working just as hard for OfficeMax and, given how smart a client he is, I have no doubt he’ll do just what he set out to do.
Why’s Bob a dream client? Because he understands that:
- Thinking big is the only way to get big
- Marketing builds over time
- Stories define a brand
- Surprise and delight are essential
- No Risk = No Reward
Bob has gotten off to a pretty great start for OfficeMax. So…
