There’s an ad I’ve been seeing lately that’s built on a truly repulsive image. I’m not going to say who it’s for — because I know that many a bad ad started with a good idea — but I wish the agency and the client had stopped to consider how the image would be seen by the viewer.
Adding insult to injury, the copy is as off-putting as the picture: saying essentially that people who didn’t use their services were dumb. The most amazing thing is that the ad was for a very worthwhile service, one that a lot of people…
