ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Brand Names | Beneath the Brand

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Wolfgang vs. Wolfgang

Trademark-infringement can be defined roughly as  using "confusingly similar" terms or marks used by another company for your own purpose. Again, that is a rough statement. Well, what happens when you share the same name with a world-known chef like, Wolfgang? You may try to reap the rewards, but you may just get burned by your own flame.

The Wolfgang Puck brand has been hit with a string of

confusion since Wolfgang Zwiener entered the picture. A line of restaurants named, "Wolfgang’s Steakhouse," are the confusion, specifically confusing customers. Customers see the name and automatically assume that Wolfgang Puck is behind…