Branding your business used to be about the colors you chose to use on your company brochure and the logo that you used on everything from your business card to your letterhead. In these modern times, your branding has to extend to 21st century marketing collateral like all of the amazing resources you (and everyone else) have access to on the Internet.3 modern branding exercises
1. Be Google friendly. Probably the most popular search engine in the world is Google. Who hasn’t sat down at their computer and Googled themselves and everyone else they know? The same premise holds true for…
Now that companies are suffering from the turnstile economy, expect branding to take a plunge as well. People in various positions are bound to focus a lot on what measures they can do to save their companies from experiencing losses although it is apparent that they are imminent occurrences that all business ventures are bound to experience soon.
So where does brand marketing go from here? For sure, it will become a forgotten alternative. Marketers will still push for it but bulk of the marketing and promotional strategies will be cut.
Branding has been an overlooked hindsight and from the looks of…
Have you ever given the shape of a Coke in Bottles? How about the shape of the can of Spam? If you are asked to define a particular image, what comes into mind?
Through the years, packaging has done a great deal of associating products with a particular brand or product. Cans, bottles or even plastic containers follow a certain pattern or shape that make them easily identifiable in the eyes of the consumer.
We have also seen a lot of evolution, changes from one packaging to the other yet retaining the essence through color and the familiar logo on the side.…
When you see a brand, there will always be something that associates it in your own understanding. At that point, it will matter if that brand has any meaning to you or as some people would say, relevance towards making it identifiable.
It all boils down to what is stored in the mind of the consumer. Branding is not purely about marketing and advertising. It is about instilling that brand in the minds of consumers now and until that brand is in existence.
Take for example fashion brands today. Armani, Gucci, and Esprit. If you had no ideal preference for any of…
Have you ever experienced how hard it is these days to get your ideal domain name? Many say that the best domains end with a .com or a .net. But for most companies, particularly the standard names without a hitch, you may have to turn to other domain name extensions or improvise your domain name by practices like perhaps adding dashes or numbers to it.
With that said, is it hurting your potential target in saturating the market in cyberspace. Definitely! One thing you have to note is that when logging on the World Wide Web, people assume that you have…
When you are on the threshold of opening a new company, it will come to a point where you will need an identification card for your company. It is different from the usual IDs that we flash when we are asked for proof of identity. It is something that will forever be in the minds of your target market, assuming you effectively build your company in the manner that it becomes memorable to them.
The initial concept will always be the hard part. Things to consider would include:
1. Colors
2. Shapes
3. Fonts
4. Alignment
5. Font Sizes
6. Complexity
Ideally all of these would be on…
These days, if you happen to find yourself being made into a doll-like figure, you are popular. Especially if you are a sensation like in the world of sports, chances are you may find a weird looking doll that has a big head with a spring used as a neck to connect to the doll body. These are known as bobbleheads, a popular commodity especially in the world of celebrities and familiar figures we see today.
You can practically spot them at the games like baseball and basketball. Familiar figures like Shaquille O’ Neal and LeBron James. If you are a…
The Simpsons have long been a successful animated series and is actually on their 19th season. There is no question that despite some debate over the manner of production that this cartoon series has had, people just love them regardless of what is being said. And Burger King knows this all too well.
Burger King has been known to make good in investments and partnerships. Apparently The Simpsons has become a lucrative tie-up. So with their tie-up, you can just imagine the impact that it will have in the industry, something like bringing together two powers for a wider area of…
Here is something that can be held close to the China-melamine issue. As you all know, more countries are being enticed to buy local and avoid the Chinese products. One glaring note you will find in such products is the existence of Chinese characters in the labeling of the packaging.
Some companies cannot take it out unless you are solely distributing it to your native land. Exclusive distribution is something that can help solve this issue. But others are hesitant to make it an investment, caring less of the impact of foreign characters in the packaging.
Take the case of this Chin…
One thing you will notice is that there are certain levels of degree when it comes to supporting a certain product or service. To most, a simple Powerpoint presentation will do but to the more advanced, using effects or even video presentations are gaining more popularity.
Normally we would see these done in place of the paperworks use to present in company. This is not to say that all companies should use it, but piling up some pictures and perhaps videos can really impress your client.
Below is a video I personally made for a friend. It is not that…
Another Halloween is here and gone, and of course, slasher films are the preferred fair this time of year for moviegoers. This year’s offering is Saw 5, which coincides with last Halloween’s offering of Saw 4. Looks like they are pumping them out once a year now.
Regardless of the movie, slasher films are a brand of their own, even if the individual films tend to have weaker brand images. Those who are not fans of these films will have a hard time telling the difference between Jason, Freddy, Leatherface, Jigsaw, and the like. (I know, sacrilege, right?) However, fans will…
Melamine is still in the air and it is no longer concentrated on the milk and cookies. Rather, it has gone deeper and this has been accounted for in the eggs that come from China.
Chinese eggs were found positive for melamine, something that has been identified to stem from possibly the chicken feeds that Chinese chickens feast on. Now while that has been already checked out, it makes you wonder if feeds for animals could be tested next. And so the melamine probe continues!
(Source) Associated Press
Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on…
It is my guess that many readers of this blog are either into branding and marketing professionally, or have a small business and are hoping to get some pointers. At this point, there probably aren’t many guys from Microsoft reading this blog for tips on how to strengthen the company’s brand.
So, over the course of this series, I will start from scratch and go over the steps to building a brand. If you aren’t interested in branding, it will be long, boring, and pointless. (But then I would wonder why you are reading a blog about branding in the first…
Can the car you own indicate your presidential candidate preference? According to a recent marketing research study of 11,142 vehicle owners by Kelley Blue Book, it does.
Conducted September 19 through October 8, the survey concluded the following:
Moist or whenever a transparent freezer door opens can really catch the attention of people opening it. Apparently, some may not know of it but once you notice a certain etching or bunch of words come out, chances are you are being sent a message.
Such has been made possible by Visual Ice using the latest in nano-technology. Visual Ice’s patented process means that most branding or advertising can be temporarily embedded into most freezer and fridge doors, turning each into a reactive –and interactive- billboard.
Now the next time you visit the local store, take a second look. You may get…
One thing that most business have to devise is how to be different over their competitors. There are key elements and strategies used and one thing that we have heard for sure is that of ISO certification.
ISO certification is a seal that can be used by companies who have gone through proper audit in their overall operations. Certain levels of work output and end process service and products are studied and if a company follows the right procedures, chances are they can get ISO certification in no time.
Being ISO certified is no easy task. But rest assured that once you do…
Now this is not really surprising. If you are asked what brand is familiar to you, Coke is bound to be on the top of the list. This world-renowned softdrink has been around starting from small glass bottles onto cans and now plastic bottles, it seems that Coke has been there forever. So is it any wonder why it is a common by-word today?
You don’t need figures and studies to support this claim. It is obvious. Add to the fact that Coca Cola Corporation is quite aggressive when it comes to sponsoring events and is a preferred beverage anywhere today. In…
Not much to say here, except to say that never before had I spent an HOUR browsing the websit
e of a cereal manufacturer. If you can capture the interest of consumers by talking about cereal, and you can continually reiterate your brand positioning in that time, you have a sure-winner on your hands. So much that this has gone viral, and I was made aware of this via several others.
So, without further ado, kick back and relax and enjoy www.nograpesnonuts.com.
Brent Allan is a branding and marketing expert who specializes in unconventional methods. He has over a decade of experience in…
For every business or company, logos or symbols that can be easily associated with their line of business is a familiar practice. Some may call them awkward and weird but that would just be in the beginning. Later on, these animal symbols become the driving point to which most companies find themselves becoming familiar, especially if you want visualization through logos to be at the driver’s seat of your corporate vehicle.
Just check out these Unusual Animal Symbols reported via Mashable:
1. Bango
2. Fennec
3. Firefox
4. Myna
5. Songbird
6. Tern
7. Thunderbird
8. Yahoo
We have all heard the legendary song by the Police, “Every Breath You Take.” Yet, how many of us realized that the lyrics, besides being about a stalker, are also a pretty good explanation of what branding really is.
Every breath you take
Every move you make
Every bond you break
Every step you take
Ill be watching you
Every single day
Every word you say
Every game you play
Every night you stay
Ill be watching you
The truth is, your personal or company brand is the sum total of everything you do in the public eye. Every move you make, every word you say, etc. Thus, you have to…
