I was reading the Metro section of the local paper yesterday and saw a cartoon that struck 
me. The first panel shows a doctor telling his patient in the intensive care unit that he is in critical condition and needs an operation. The second panel has the doctor telling the patient that until he can get up the courage to operate that some band-aids will have to do. At this point, you may wondering what in the world this has to do with marketing. Well, a lot. A lot of executive management running small, medium, and large size companies do not…
