ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Bush’s Grillin Beans | Beneath the Brand

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Hot Idea from Bush’s Best

It’s amazing how a simple change can really spark your curiosity—enough to reach into your wallet. Take Bush’s Baked Beans, for example. Don’t get me wrong. I like baked beans as much as the next person. But I haven’t bought baked beans in a while, and I haven’t thought about buying baked beans in a while. Enter commercial for Bush’s Grillin’ Beans. This new twist on Baked Beans is supposed to “perfectly complement” grilled food. Now, I don’t know how different these new beans are, but it’s one more instance of adding a little twist to a familiar product–and then…