Now that companies are suffering from the turnstile economy, expect branding to take a plunge as well. People in various positions are bound to focus a lot on what measures they can do to save their companies from experiencing losses although it is apparent that they are imminent occurrences that all business ventures are bound to experience soon.
So where does brand marketing go from here? For sure, it will become a forgotten alternative. Marketers will still push for it but bulk of the marketing and promotional strategies will be cut.
Branding has been an overlooked hindsight and from the looks of…
In height of the consumer behavior against brand preferences these days, don’t be surprised if second-rate brands take the limelight. After all, these brands are known to have lower prices yet provide practically close to the same quality as leading brands.
For example, take a look at current leading consumer brands like Cadbury, Campbell and Kraft. They are bound to feel the decrease in demand. Being an established brand, they have prices that they can command. But this was before the debacle that hit us. Today, people are looking towards competing brands that are offering lower prices because they are competing…
Christmas is 70 days away and no thanks to the tension being brought by the world economy today, people are thinking of how to save on holiday expenses. There will be cutbacks for sure and while many would want to spend the holiday of cheers generously, there are just obstacles and financial constraints to consider.
For the businesses still standing, the strategy is to sell Christmas decors and gift ideas early. The approach is quite simple. Normally, if you do your Christmas shopping early you would surely get good prices and avoid the usual holiday rush. As a retailer, the earlier you…
If you think business is bad these days, guess again. Not all are caught up in the financial crisis mess and while many are resorting to cost-cutting measures, some businesses can do well by being on the offensive.
Marketing at this time and age is perhaps the best strategy and time to do so. Why? for one, businesses are floundering and while conserving and saving is a given, it is also an opportunity to realign product knowledge and preference to consumers who want to spend wisely and with the best.
It is true that people today are saving but it is likewise…
Brand marketing is a subject that many people will not appreciate. It is really interesting and a different approach to successful branding only if the companies would truly invest in it. Asia for one has been hard on trying to build marketing campaigns but it does take them a while to establish to which branding will take its standard course.
Brand marketing can be a boost towards building brands. We have seen it happen in the United States and the European regions. For Asia, it may take some time since there is the opportunity to learn it but embracing it is something…
The key towards establishing yourself as a brand apart from your mother company is a sign of marketing success. Such has been the case as AIT will be unveiling a new website and logo, boasting of growing revenues and workforce over the years.
Business has been flourishing for AIT and it is about time to establish itself in Indianapolis. Growth is evidently present and from all indications, this new shift towards brand building shall continue to do so for this independent laboratory which is the premier testing and research institution recognized nationwide for superior customer service and quality in testing.
(Source) Inside Indiana
Brian…
It’s all fun and game for some companies in regard to the unfortunate mass closing of Starbucks in Australia.
Check out this hilarious ad out of Sydney, Australia from the Dairy Farmers Australia group.
Source: Adland
What do you think? Hilarious?
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!
We see crazy and creative ads and marketing everyday, everywhere you turn and for every product you can think of.
So why not use these same techniques to market yourself?
Check out the following three very creative business cards:
1 - The Asthma Specialist’s Business Card
This asthma and lung specialist actually distributed balloons with all of their information as opposed to business cards.
You can only read the message when the balloon is fully blown up. What a great way to get a healthy lung message across.
Source: Creative Bits
2 -The Architect’s Business Card
What better to show your skills as an architect then to distribute Lego…
A student in the Netherlands got the idea of animated business cards from a book he was reading and immediately began creating what may very well be the future of business cards.
He used a printed overlay animation to vamp up his regular old business card, with the mission to draw more attention to the card, to ensure the receiver remembered the card and to make sure it didn’t get thrown away or lost in the Rolodex as most business cards do.
Source: Neatorama
What other animated cards have you seen? Do you think animated business cards will be the future of business…
