I’ve worked on a number of marketing campaigns for both large and small businesses. One of the most memorable involved an entrepreneur who owned a clothing shop in South Carolina. Thomas Moseley decided he’d had enough of the state’s Blue Laws, regulations prohibiting Sunday sales of alcohol, tools, and hundreds of other items including clothing. Moseley wanted to open his store on Sundays.
Many had tried to have the laws overturned—merchants’ associations, the hospitality industry, the alcohol industry and others. No S.C. legislator wanted to fight churches that supported these ancient laws. So Moseley gathered the creative types he knew—there were…
