CBS just crossed over into the brand extension zone. Or rather, they are making it easier for consumers to re-enter The Twilight Zone. In June, CBS Consumer Products unveiled “Television City.”
An executive at CBS said: “Television City will become the umbrella title for all our classic TV shows…will offer marketers…the ability to engage millions of consumers.”
With distinctive packaging and signage programs, this initiative offers classic TV series to both consumers and retailers:
The Twilight Zone, Cheers, Mighty Mouse, Beverly Hillbillies, The Little Rascals, Dynasty, The Love Boat, Taxi, and Rawhide.
Expect to see the first products under the “Television City” banner in 2009.
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