In the world of political marketing, the Clinton brand has a storied past and now, an uncertain future. We witnessed the meteoric rise of Bill to the presidency with his amiable charm and distinctive thumb tuck assuring the heart of every American. He has been credited with leading the nation, and the free world, for eight years through a recession to prosperity and from atrocious genocide to peace. The Clinton brand possessed the characteristics of diplomatic, likable, believable, and charming. Applying the Clinton brand made fundraising no chore and assured large crowds of fans. And of course, as with all brands, it encountered turbulent times. The Lewinsky Effect…
Barack Obama and Hillary Clinton represent a changing of the guard in presidential politics. Yet, the concept of a black American and a woman running for the highest office in the nation is still novel to some. Look around. This is a historic moment. Regardless of who wins the primaries, politics will be a little bit different from now on. This important moment was made possible in part by the audacity of individuals who personified the change they sought. Mavericks have a natural tendency to stand out from the crowd. But when they inspire others who in turn inspire others,…
The Pennsylvania primary is taking way too long. I usually flip through the cable news channels to get different perspectives, but lately there has been a lot of the same old thing. So I thought I’d try something a little different. I went to Wefeelfine.org to find out exactly how Pennsylvanians feel. I’m a fan of the site. It’s goes well with ADD. Wefeelfine searches through blog postings and finds instances of people expressing their feelings. It finds “i feel” statements and serves them up in format that search engines can only dream of. So how do people in Pennsylvania feel?…
