I’ve got to be honest. I’m a fan of co-branding. Maybe it’s the idea that two brands can come together to help each other strengthen their respective brands. The thought of a harmonious relationship is attractive in a society and world filled with a “me first” attitude. Generally, it really only makes sense if there is a win-win situation. (Although, some companies/brands out there may only care if they “win”, even if it means the other brand will “lose.” That all depends on one’s morals and I’m not touching that topic…yet.)
The newest co-branding project that has caught my attention is…
