United’s “It’s time to fly” tagline was first unveiled during Super Bowl XXXVIII (2004 – present), but the campaign was reintroduced last month using a very smart strategy: a global venue (appropriate for a commercial airline). United premiered 5 new TV animation commercials during the 2008 Summer Olympic Games. One of the animations features sea creatures in orchestration, called “Sea Orchestra.” Never have underwater creatures looked so elegant and amazing.
Christine Babick is a blogger at www.beneaththebrand.com. A marketing strategist and linguist, she specializes in marketing language, website text, “emo copy,” and cause and relationship marketing.
So, I’m sitting on the couch watching political coverage of the convention, and this commercial comes on 
and tells me that one thing in life you can count on is your paycheck. Huh? That’s why the first week in September is National Payroll Week. Wha?
The TV commercial shows a couple driving down an ominous road dodging all kinds of hazards. Things look grim for them until… the passenger gets an e-mail that informs her that her paycheck has been deposited. Now the storm clouds break. The road is clear. Cue the choir of angels! Life is great now thanks to those wonderful…
Sure, a picture like this one might evoke some outrage by a few overly conservative people. But seriously, a mayonnaise commercial being pulled off the air in the UK because two men are kissing is somewhat of a joke, especially since the UK has honored “partnerships” since 2005. I am curious how many commercials that are heterosexually racy in nature get pulled from the airwaves in the UK?Folks it’s 2008, have you seen Will and Grace, Queer as Folk, The L Word or shows like Family Guy and All-American Dad? Gay characters and images are on your TV already, a…
