It’s common knowledge (or it should be) that the branding of a company starts with its employees. Let’s face it, if your employees don’t know your company’s mission and values then all the marketing efforts in the world aren’t going to help when the public comes calling. Throwing an employee manual at them is not the solution. Except for the vacation section, does anyone really read those things? Large or small, companies must start their culture from within. One of the best ideas I’ve heard in awhile is what Clark Kokich, CEO of Avenue A Razorfish, does: blog. Not to…
