ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Conceptualization | Beneath the Brand

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Naming is Branding

Creating a name is a form of branding. When we get a glimpse of our newborn baby, we try to think of a good name to call him by. For business it is practically the same. When we think of a business, we often try to associate it by brainstorming a suitable name for it. Among the factors we try to include would be the following:

1. Purpose of existence of the Company
2. Mission and Vision of the Company
3. Product Lines
4. Marketing Strategies
5. Types of Service

Before we have a certain product registered, chances are a lot of time will be spent in…