When Does Controversial Advertising Go Too Far?
In my second and most likely last installment about controversial advertising, let’s talk about some campaigns that went too far & delve into why they went too far. This is where I think controversial campaigns get interesting from the armchair quarterback perspective because I think the definition of too far greatly depends on your personal mindset. Benetton, for example, has often found success with their controversial images and campaigns. But sometimes they have gone too far & received a backlash from it as a result. So, has Calvin Klein. Often…
Controversy comes in many forms but recently a billboard campaign by the fast casual restaurant franchisers, The Spicy Pickle, caught my eye that brought a special brand of controversy that I thought worthy of sharing with beneaththebrand.com. These billboards feature creatively spelled sayings like ‘Fud fors mahrt peah pal’ (Food for Smart People). Clearly, the boards are designed to capture extra-long looks as well as match the irreverent attitude of their brand.
Is the controversy obvious yet? Well, it would be if you were driving in the car with me the first time I saw the billboards currently running in Denver along 6thAve. 6thAve is…
