Among the many trots around the World Wide Web, I came upon an ad for Coffee with Ian. Not having a clue what it was about, I decided to take a closer look. The closer look led me to Ian’s Ning network. The portal to discussions and social networking, not on-line, but face-to-face.
In this day where the latest social networking like, Twitter, FriendFeed, and the hot topic lately, Plurk, are keeping people glued to their laptops, Ian is building his brand and social network by actually networking face-to-face.
This week alone, Ian has four chats set up for you to join,…
What names spring to mind as the A-list brands - in people terms? I think of Oprah, Donald Trump, and Martha Stewart. Undoubtedly each one has made their name 
stand out and many times had their names drug through the mud. Martha’s brand and her company, Martha Stewart Living, may be taking another huge hit to the Martha brand all over shattered tables.
Although no recall was ever initiated and eventually the tables were redesigned, a law suit against Martha Stewart Living over the table glass shattering and not issuing refunds could cost the company - let me rephrase that…
We learned from Amy in an earlier post that word of mouth (WOM) can help companies relay job openings, “Hey, we have a job opening.” And it can also get you in the door, “Hey, I’m looking for a job.” So, we know that WOM helps to increase awareness, but can it help increase focus enough to honestly get the word out?
Awareness and focus on you and your product will carry you a long way if you have a product worth talking about. It must be interesting, engaging; grabbing the attention of the consumer for them to want to utter the product…
A niche-market is still small, but growing across the country and will be one more pharmacy larger in August.
The concept? Pro-life pharmacies. Each pharmacy still includes all basic general prescriptions and over-the-counter medicines any other typical pharmacy would carry, minus a few items. They do not sell any type of contraception for men or women - condoms, the pill, or any other birth control device.
The list of pharmacies is small, seven total nationwide. Following guidelines created by Pharmacists for Life International, these seven pharmacies have taken a pledge and will create a "pro-life" stance.
Yes, this is clearly a market…
The buzz last week around the globe is that one true American brand could possibly go foreign if an unsolicited bid of $46 Billion dollars goes through. The fight is on and we all watch with intense anticipation.
Anheuser-Busch, brewers of the American beer, Budweiser, has an unsolicited bid on the table from Belgium brewer, InBev. Anheuser-Busch has already begun to put in place their army that will fight for this historical family-owned and operated company and keep the company “in the family.”
This possible deal has become so alarming to the Governor of Missouri, Matthew R. Blunt. He has officially opposed…
There is no mainstream media floating throughout their home. No television commercials screaming with the latest Hannah Montana craze. No DVD’s of the latest Disney animated flick. No sound of the radio pounding out beats against the walls.
Hmm… so, how does a three year old understand Brand without it being shoved down her throat?
Cross-marketing!
Take a peek at this original post, Brand Loyalty at 3, from Silicon Valley Moms Blog. Companies can still reach the little ones!
Dannie McClain is a Category Manger with a New York textiles company. In her spare time she…
Trademark-infringement can be defined roughly as using "confusingly similar" terms or marks used by another company for your own purpose. Again, that is a rough statement. Well, what happens when you share the same name with a world-known chef like, Wolfgang? You may try to reap the rewards, but you may just get burned by your own flame.
The Wolfgang Puck brand has been hit with a string of
confusion since Wolfgang Zwiener entered the picture. A line of restaurants named, "Wolfgang’s Steakhouse," are the confusion, specifically confusing customers. Customers see the name and automatically assume that Wolfgang Puck is behind…
