As far as establishing a brand for the country, it is easier said than done. For how can you effectively brand a country with all potential links and issues that may be associated with it.
China for example has inherited the recall and scam brand due to its flops and threat towards proper consumer trading that has also become a health issue. Apparently some countries are trying to learn from this debacle and find another way to brand their own country.
Israel for one is looking at a whole new brand approach. Hard as it may, image is everything from a single person all…
