In order to prove the claim that they can remove all stains in one wash, Breeze Excel laundry detergent, actually “delivered” on their promise to consumers.
Instead of sending a box with a gift in it, to the target market of women’s groups in Thailand, the box that was mailed was actually wrapped with the gift.
A t-shirt wrapped box contained a sample of the laundry detergent and if consumers wanted to see the results of their product all they had to do was wash the t-shirt with the enclosed laundry detergent sample.
The best part of the promotion was the ability to…
Advance Pet Food was trying to reach out to pet owners on the nutritional benefits of their dog food with this very creative direct mail piece.
However, instead of sticking the piece into the mail boxes they left them hanging out.
These tongues were meant to resemble a hungry dog’s mouth and then attached to the tongue was the information on the product.
What do you think? Is direct mail, in general, effective?
How about this direct mail piece? Does it at least get your attention?
Source: Ads of the World
We know children are fragile; that their little bodies can easily be damaged. And that is exactly the message the National Society for the Prevention of Cruelty to Children (NSPCC) expertly conveyed in its latest direct mail campaign.
According to Deliver Magazine, recipients received a non-descript, white envelope with simple instructions to fold the envelope in half. When done so, a snap would be heard. Upon opening up the envelope, recipients found a broken pencil along with a note telling the story of Jeremy, a young boy who at the hands of his father had his arm broken on six different…
