The Muppets seem to be staging a comeback. In an effort to promote an upcoming Disney Channel special, several of our Muppet friends have set up their own YouTube channels. Beeker gets it going with a nice rendition of Ode to Joy. This is an interesting approach to revive the Muppet brand and bring back the variety show approach that brought the show success in the past.
Disney is once again putting their marketing force behind something and finding new ways to integrate the old and the new. The YouTube campaign is an interesting way to use a new medium to revive a brand that…
Looks like companies are again reaching into the depths of their marketing knapsacks and pulling out the old mom card again.
We all know the power moms wield in the purchasing world, and in today’s tough economic times companies are bringing the focus back to what potentially could be their biggest supporter: mom.
Disney, for example, will launch a new website specificially designed to capture a mom’s attention with its tips and advice on everything kid related.
McDonald’s is also using the power of moms to help combat its fat-influencer image. Apparently the moms will report on everything from where the company gets its food…
