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Adgabber points us to a funny spot from McDonalds who is continuing their aggressive push into the high end coffee market. It does a good job of taking the coffee shop experience to the every day Joe in an attempt to change the perception that high-end coffee is only for Philosophy majors. This is an interesting entry in the constant battle between the likes of Starbucks, McD’s and Dunkin Donuts.
I have to admit, I love a Starbucks Mocha but I haven’t been brave enough to try McDonalds version. Anyone out there who can vouch for…
Every so often we hear about another marketer forced to bow to the pressures of this fringe group or that fringe group. Today buzz abounds about the Rachael Ray Dunkin Donuts online promotion that was pulled. Why was it pulled? Because some fringe group feels that the scarf she is wearing too closely resemble those worn by radical Muslim groups. This is Political Correctness run amok. Does this fringe group, or anyone else for that matter, really believe Rachael Ray or Dunkin Donuts endorse radical Islam? Does this group believe that radical Muslims will be strengthened and encouraged by Rachael Ray’s attire?…
“I’ll have three glazed, a latte and an order of sports highlights to go, please.” In a few weeks that’s what you might be saying (Euphemistically speaking, of course). The largest retailer of fat fried in fat covered with fat, Dunkin’ Donuts, has teamed with Yahoo to to co-brand a social network site and video programming with content from many of the top networks and agencies.
A Dunkin’-branded video news round-up will launch April 9, followed by the social network community Dunkin’ Lounge within Yahoo Groups in May, where consumers can share stories and ideas, says MediaPost.
The news and sports part I…
