You may think it’s your grandfather or your father. But try asking your college-going younger brother.
A recent study found that college students are addicted to college newspapers. I found this was true in my own research as well.
Mainstream newspaper readership is declining everywhere, and yet college newspapers are still very much alive. The eye-opening facts:
* 76% read their paper in the past month. For dailies, it is 92%.
* Despite internet usage gaining strength, the print edition still gets more eyeballs.
* 73% say they look at the ads in their college paper.
* Top areas of interest? Entertainment news, sports, and current…
We see the anti-smoking ad campaigns every where we turn; yet they seem to have little effect on smokers.
QUIT realizes this as well and will be attempting a new approach to advertising and marketing with launching an Interactive Poster Campaign.
According to Trendhunter, the ads have been put up in place of public ashtrays around London. Each ashtray box features an image with a cut out in the shape of lungs… as people use the ashtray, they see the lungs fill with ash and cigarette butts.
Targeting all smokers with the campaign, Steve Crone of QUIT says, “The campaign has been designed…
