ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Elf Yourself | Beneath the Brand

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Send Viral Gifts this Christmas

We often hear that “It’s the thought that counts” wherever we go especially if Christmas is here. Not all people have the money or cash to give actual gifts so perhaps regifting is a good way to somehow be an alternative towards the season of giving.

Such is a trend that most companies are following. Virtual gifts sent online can be likened to the traditional e-cards where gifts take the lead in sending messages and an indirect way of marketing certain products. There are companies that have turned to viral marketing like OfficeMax and UPS. Fictitious and fantasy like to most,…

Meet Your Dream Client

His name is Bob Thacker and he’s the guy who tirelessly worked to transform Target from a little known discount store in Minnesota, to the much loved retailer it is today.

Now he’s working just as hard for OfficeMax and, given how smart a client he is, I have no doubt he’ll do just what he set out to do.

Why’s Bob a dream client? Because he understands that:

  • Thinking big is the only way to get big
  • Marketing builds over time
  • Stories define a brand
  • Surprise and delight are essential
  • No Risk = No Reward

Bob has gotten off to a pretty great start for OfficeMax. So…