According to a recent article in AdWeek, email is now the most popular form of direct response marketing, based on a new survey of U.S. corporations done by Direct Partners. The survey was sent to 30,000 companies with 2007 revenues exceeding $100 million.
The overall results of the study show that email is used primarily by 35% of companies compared to 25% that use traditional direct mail and 21% that use packages, statement stuffers or other free standing inserts.
What do you think the reasoning for this is? Low cost? Quick response? What other reasons?
Another important note from the study was that…
