Are we abusing the “Green” tag these days? Apparently, it is no secret that the products aimed at contributing to brand and marketing awareness have become the preferred consumer’s choice. But are all the companies really branding according to “green initiatives” or for the “green dollar”?
Sadly, there are companies that have embraced the eco-friendly standards being set forth today. But the thing about it all is that some of them have abused it, claiming to be eco-friendly but only on the outside. Normally, these are the companies that have not yet been audited and once they are audited, chances are…
A few months ago, WIRED magazine sounded off like they’ve got a pair. The topic? Green.
I don’t think there is one person on this earth aside from a few Zulu tribes, some members of China’s business community, and those who are already dead who doesn’t talk about “green.”
But this WIRED article is very different from what we’re used to hearing. The article challenged paradigms. Listed among the “heresies”:
Before we environmentalists mentally burn the WIRED staff at the stake…
The Royal Bank of Canada used a creative way to collect money for the Blue Water Project. The goal of the project was to keep the water cleaner.
Every donation that was made into the box pushed the inner box down causing the water to rise. Therefore, appearing each donation helped create the simulation more money, cleaner water.
What do you think? I have seen change jars by numerous cash registers and I think this one is a very good attention grabber. What other cool change collection promotions have you seen?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.…
GreenGraffiti™ is an eco-friendly media form which clearly makes the statement that clean is green, starts a recent article on Trendhunter.
The advertising message is simply applied by using a template and a high pressure water sprayer to clean the dirt off of the sidewalks. So not only is the advertisement being revealed but the streets are being cleaned as well.
GreenGraffiti™ is completely carbon neutral and contributes in a unique way to a healthier environment.
So yes, it is more environmentally friendly to advertise using water (which is pretty much what all is being used to clean the streets) but how much…
The UK is celebrating summer with this newest promotion from Krispy Kreme!
Krispy Kreme has created the world’s first (living) grass flip flops, said Trendhunter.
Believe it or not, each one of these flip flops has over 5,000 blades of grass growing from its sole. These babies won’t survive on their own though! If you take care of and water them, they will last you over four months.
Free pairs will be given out to stressed London commuters so they can relax in their own mini-parks, wherever they may be, the Trendhunter article concluded.
What do you think? Good idea? I think it’s very…
Boral cement trucks have taken a creative approach to green messaging by using the bodies of the cement barrels as an advertising technique.
These hippie like trucks are painted with the messaging: Happily powered by natural gas.
What do you think of this green messaging? It is a very creative way of getting across the environmentally friendly message!
What other creative green messaging have you seen?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is…
Ikea is going beyond comfy furniture, cool lamps and an awesome shopping experience and the company is going green!
In Denmark, Ikea is going green with a new program that loans bikes with trailers to customers to take home their Ikea purchases. The bikes are built in the classic Ikea design and sturdy enough to handle a good load, Trendhunter describes.
There’s no charge for the ability to deliver your purchases home by bike, but the store requires a small deposit.
This program comes after the fact that Ikea discovered 20% of their customers rode a bike to the store, in Denmark, even…
With the recent news of 600 Starbucks stores closing, Starbucks is using alternative and very creative marketing messages to continue to sell and promote the Starbucks brand (and get you in the doors to buy a skim latte!).
Now, more than just your taste buds can enjoy the Starbucks experience; your garden can also take part in its enriching experience. Starbucks developed “Grounds For Your Garden,” a program that reuses coffee grounds for composting, says Trendhunter.
Starbucks now offers free bags (made of recycled materials of course) of coffee ground waste to customers, parks, schools and nurseries as an initiative for waste…
Made you look didn’t it! Did you think the above was telling you to “[BLEEP] OFF”? It says, “Flick Off,” as in flick off the power when not in use.
There’s a good chance quite a few of you had to do a double-take or look a little closer. That’s exactly what Roots wants you to think when you see it on a t-shirt worn by a friend or even a random passerby. The image above is part of Roots campaign to make the environment better off by conserving energy and make people become more conscious about taking better care…
Mitsubishi wants you to know that it cares about the environment as much as it cares about you in its vehicles. Yesterday Mitsubishi announced its love and care with a new tagline:
Drive@earth
It is intended to convey two big ideas:
1. Automobiles connect us to the world
2. A new emphasis on environmental issues
The tagline is really an announcement of a renewed focus for the company as they reinvent their business plan, recognizing that automakers have a special responsibility to build a sustainable partnership with the environment.
Some have said that it doesn’t roll off the tongue the way Mazda’s Zoom-Zoom does. True, but…
The Australian clothing line, Ksubi, has built “The Bombed Mache.” Instead of using a fancy, elaborate design mechanism for their store, they opted for a much simpler, cheaper and earth-friendly shop concept.
According to Trendhunter, “The Bombed Mache” is Ksubi’s own rendition of a socially-conscious, earth-loving retail store. Eighty percent was built from cut-and-paste, throw-away cardboard and some other reusable refuse.
Trendhunter goes on to describe, that “The Bombed Mache” is located in the middle of a suburban neighborhood in Melbourne, so it still offers the same superb shopping experience to its hip target market despite its shanty-looking appearance.
The creators of the cardboard…
I was fascinated by an issue that the President of Unilever raised in a story by AdAge, (see story) - the fact that the new generation of marketers were looking for reputations of “ethical marketing” and companies that take positive and global views on the environment.
I know that “green” has been the in-thing lately and many are taking it seriously (thankfully) but I didn’t think that it would start to affect new hires or retention just yet. I am glad that it has though because it makes more companies take a serious look at their processes and values.
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