ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Erin May | Beneath the Brand

Monthly archives

When Does Controversial Advertising Go Too Far?

Barack responds to McCain Ad
Barack responds to McCain Ad

When Does Controversial Advertising Go Too Far?

In my second and most likely last installment about controversial advertising, let’s talk about some campaigns that went too far & delve into why they went too far.  This is where I think controversial campaigns get interesting from the armchair quarterback perspective because I think the definition of too far greatly depends on your personal mindset.  Benetton, for example, has often found success with their controversial images and campaigns.  But sometimes they have gone too far & received a backlash from it as a result.  So, has Calvin Klein.  Often…