I was fascinated by an issue that the President of Unilever raised in a story by AdAge, (see story) - the fact that the new generation of marketers were looking for reputations of “ethical marketing” and companies that take positive and global views on the environment.
I know that “green” has been the in-thing lately and many are taking it seriously (thankfully) but I didn’t think that it would start to affect new hires or retention just yet. I am glad that it has though because it makes more companies take a serious look at their processes and values.
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