ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Facebook Applications | Beneath the Brand

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Unwrapping is half the fun!

A couple of weeks ago, FedEx and Facebook teamed up offering the shipping company’s “Launch a Package” application, which allows Facebook friends to send each other packages of trinkets and photos.

Now, I’m a Facebook user, and sometimes my friends do send me gifts, but I have to admit, I’m not completely sold on this virtual gift giving practice. Is this just the poor man’s way of saying, “Hey I do love you, but since I can’t afford a real gift, I’m giving you a non-existent, zero-dollar virtual gift instead”?

Apparently these types of applications are providing a way for companies to…