Fact1 : Facebook is the largest and most popular social networking sites today and such has captured billions of subscribers to open an account and making them a potential nesting ground as far as possible buyers online.
Fact 2: Facebook is a social networking site. People are there to socialize, find old friends, play games and meet new people. Et al, where is the marketing opportunity here?
Such are the issues being brought up as far as profitably advertising on Facebook. The chances of netting some buyers and deals is not that good and can be perhaps less than 50%. With that…
We all know that Facebook is the hot social media on the buzz right now and apparently many companies and entrepreneurs are trying to vye for ad placement on their site. But while that is a hot topic in the presses, step on the brakes. Are you really expecting results by placing ads on Facebook?
First, you have to do the numbers. Consider your target audience, check out the potential help it can provide in generating revenue and see who are already there. Marketing research still has to come into play and for most companies, feasibility studies are still a must.
As for…
Admittedly, we all know Facebook as one hot social community site today, overtaking other prior leaders like Friendster and MySpace. But while that is a given already, there is the issue of identifying which should be prioritized: growth or profit?
Between the two, just what is Facebook chief executive aiming at when he stresses growth as the priority and profit as the next? How do we measure growth? Considering the millions of subscribers you already have, what more can you ask for?
Perhaps it is the time for Mr. Zuckerberg to think about returns and focusing on advertising. Other sites have gone…
The Grand Old Party has created a parody of Facebook called BarackBook to make certain points against Senator Obama. The Obama campaign has taken advantage of digital media like no other political campaing in history. They have used the internet to their advantage and done it rather well, especially in raising funds. But, digital technolgy works both ways. Obama has had trouble with internet rumors. Around 11% of Americans polled, believe that he is Muslim. The opposition is using the net to their advantage as well. They are using a Facebook-like interface to highlight Obama’s relationships with shady “friends” like Bill…
This line is in the Requirements section for a marketing communications job at Facebook. They’re also looking for more designers and a user interface engineer.
Why?
They’re introducing a new design and have been allowing members to preview the new features and functionality by navigating between the new and current versions of the site. 100,000 members already offered feedback, and access to the new design will gradually become available to all of its users.
The changes?
• An expanded “Wall” section to integrate feeds about friends, with ability to leave comments
• Third-party apps are simpler
You can:
• Test an app before deciding to add it…
A couple of weeks ago, FedEx and Facebook teamed up offering the shipping company’s “Launch a Package” application, which allows Facebook friends to send each other packages of trinkets and photos.
Now, I’m a Facebook user, and sometimes my friends do send me gifts, but I have to admit, I’m not completely sold on this virtual gift giving practice. Is this just the poor man’s way of saying, “Hey I do love you, but since I can’t afford a real gift, I’m giving you a non-existent, zero-dollar virtual gift instead”?
Apparently these types of applications are providing a way for companies to…
