A couple of weeks ago, FedEx and Facebook teamed up offering the shipping company’s “Launch a Package” application, which allows Facebook friends to send each other packages of trinkets and photos.
Now, I’m a Facebook user, and sometimes my friends do send me gifts, but I have to admit, I’m not completely sold on this virtual gift giving practice. Is this just the poor man’s way of saying, “Hey I do love you, but since I can’t afford a real gift, I’m giving you a non-existent, zero-dollar virtual gift instead”?
Apparently these types of applications are providing a way for companies to…
The Kinkos brand will be going the way of the Dodo Bird. FedEx announced that they will be putting the Kinkos brand to rest and renaming their stores FedEx Office. Over the past four years, FedEx has been working to merge the Kinkos business unit into the fold and the time has come to put the Kinkos brand to rest.
Kinkos will be retired in a more graceful fashion than brands such as Cingular when it was tossed out by AT&T. With the mergers and acquisitions happening on a regular basis, I think this was an appropriate approach by FedEx to…
My previous entry was to point out that a brand is a concept that may consist of many words in the mind, not just one. It’s possible a brand can consist of one, as in
Mercedes = Prestige.
Consider the tagline of a company. Often that line can do the work that’s needed to distill the essence of the brand in several words:
Apple: Think different
TAZO: The reincarnation of tea
FedEx: The world on time
Saturn: A different kind of car company
eBay: The world’s online marketplace
Target: Expect more. Pay less.
Just the concept of tea being reincarnated has to make you think.
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