Ice, Ice Baby

We now have air conditioning!

What is the best way to market the launch of air conditioning in one of your most popular vehicles?

Well, the Fiat Mille recently tackled issue.

What was the resolution?

Sending Mille shaped ice cube trays to their target market of “trend setters.”

What a “cool” way to get your air conditioning message across!

What do you think? Good marketing technique?

Source: Ads of the World