Branding each of the shows on The Food Network is crucial to keeping us coming back and not just saying, “another cooking show?” Their branding is conscious and effective, from the logos right down to the atmosphere of each kitchen.
Starting with the powerhouse 30-minute meals with Rachel Ray, the angle here is fast meals, made by someone just like you–but better. Her logo’s font looks like a futuristic courier new, an efficient, get-the-job done workhorse. But there’s a serif on the “i” that extends backwards instead of the dot that should be there, tipping us off to the fact that this is…
