This year, Heinz claimed the No. 1 equity score in Harris Interactive’s EquiTrend brand-equity study. It has ranked consistently among top brands.
EquiTrend is a study that measures more than 1,000 brands across 39 categories based on six base measures: familiarity, quality, purchase consideration, brand expectations, distinctiveness, and trust.
Total number of brands rated was 1,170.
The study was conducted among 20,289 US consumers age 15+. Each respondent was asked to rate a total of 60 randomly selected brands. Each brand received approximately 1,000 ratings.
This year’s study included specific questions that help quantify the level of WOM marketing within a category. In order…
Sure, a picture like this one might evoke some outrage by a few overly conservative people. But seriously, a mayonnaise commercial being pulled off the air in the UK because two men are kissing is somewhat of a joke, especially since the UK has honored “partnerships” since 2005. I am curious how many commercials that are heterosexually racy in nature get pulled from the airwaves in the UK?Folks it’s 2008, have you seen Will and Grace, Queer as Folk, The L Word or shows like Family Guy and All-American Dad? Gay characters and images are on your TV already, a…
