Following up on the post from Luis last week, I saw the Honda spot called Jump that was produced by Wieden + Kennedy. It’s a neat spot, great camera work and music with a little fancy sky diving action. But does it sell cars? They highlight two features in the spot that receive a skydiving visual but that’s it. It doesn’t communicate the features relevant to me in the car and it doesn’t motivate me to want to go test drive an Accord. I don’t see how it supports the Honda brand.
I get the feeling that this spot was produced because it…
