The answer to the question I posed in my last entry…What brand is this?
Excellent Undergraduate Experience….. Catholic…..
Athletics/Football….. Service:
One of the strongest brands in the nation: The University of Notre Dame
The Princeton Review conducted a survey two years ago asking parents for their top ten list of “dream” colleges for their kids. The University of Notre Dame made number four.
Now back to a previous point about the power of integrating overlapping brand components. With famously loyal alumni, Notre Dame is a prime example of how a tightly wound integration of all its brand components, existing in the mind (and hearts) of…
