ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Internal Marketing | Beneath the Brand

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Internal Marketing: Intranet Sites

I know what you are thinking—companies still have Intranet sites? The answer is yes, they do and that is a good thing. Intranet sites are a great source of information sharing between companies and employees. I, personally, find it to be a “green” way to accomplish what mounds of memos and forms used to in the “olden days.” Take a moment to think about the topics covered on an Intranet site:

 

  • Human Resources: From downloading a self-help direct deposit form to finding out who to contact with an employee issue. Payroll, benefits and training are all items taken care of in…

IBM Drives the Bandwagon

Since 2005, when podcasting really started to take off, IBM has been driving this bandwagon with internal podcasts for its employees. IBM has recognized the importance of taking care of its employees so the employees take care of IBM (internal marketing to its employees). And IBM’s podcasts have nothing to do with the launch of a new product either. Its podcasts cover issues such as working mothers and interviews with the IBM executives so employees can get to know their fearless leaders. More importantly than the fearless leaders, the podcasts feature other employees, like the scientists, talking about normal life like…