Since 2005, when podcasting really started to take off, IBM has been driving this bandwagon with internal podcasts for its employees. IBM has recognized the importance of taking care of its employees so the employees take care of IBM (internal marketing to its employees). And IBM’s podcasts have nothing to do with the launch of a new product either. Its podcasts cover issues such as working mothers and interviews with the IBM executives so employees can get to know their fearless leaders. More importantly than the fearless leaders, the podcasts feature other employees, like the scientists, talking about normal life like…
