…PR and reputation building.
Whether you are an entrepreneur or a professional, you want to build up your reputation in your field and you want to constantly promote your story. One of the best ways to do that is to share your knowledge.
Blogs are the main way that people are currently imparting their knowledge and expertise but you should also take advantage of “How To” documents, whitepapers and question/answer services like that in LinkedIn. I recently discovered two great sites to share knowledge and wanted to share them with you because they are free and can only help.
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I happened across this amazing start-up recently and immediately fell in love. Scribd describes itself as a “Silicon Valley startup creating technology that makes it easy to share documents online” and goes on to say that you can think of it “as a big online library where everyone can publish original content”. I believe that this iPaper is excellent for businesses because it allows you to present whitepapers, presentations and outlines of your services right on a web page using flash instead of expecting a person to download a PDF, WORD document or PowerPoint presentation. I can see why they managed…
