ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Job Hunting | Beneath the Brand

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Word of Mouth Advertising

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As I continue my job search, I’m learning more and more about the decline of traditional advertising.

Newspaper job postings are relatively nonexistent these days - yeah, I already knew that. But even on-line, finding work in my desired field near my home, it’s pretty hard to come by.

But - I do have a distant in-law relative who works for an amazing publishing company not to far from my home. And I have a friend who works for an educational supplies company - turns out they’re looking to hire several different people for various positions. And then there’s….

Anyway. I could go on. But…

Newspaper Advertising Is Old News

As of about a month ago, I worked in the advertising business. Specifically, the newspaper advertising business. For one of the largest daily newspapers in our area.

I worked there - until I was laid off. Along with 20+ others, in various departments, throughout the building.

Needless to say, the newspaper business is not doing so well these days.

I specifically saw it in terms of the advertising. Companies and individuals are much more likely to advertise online now. Whether it be for real estate, employment opportunities, or whatever - in-print is no longer the most effective advertising avenue available.

Now, as I job…