ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Karim Rashid | Beneath the Brand

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Designer Envy

By definition, I am a copywriter, which means that I’m supposed to hold the written word above all, particularly when I’m working with an art director! By dictate, I should secretly feel that design is just a way to pretty up an ad and frame my perfect words perfectly. Well, this might get me kicked out of the copywriter’s club but not only do I not feel that way, I’m also jealous of designers.

I’m envious of how design communications on such a pure level. Words take a more active, intellectual engagement, while design communicates effortlessly. With the right colors, shapes…