In a move to help do its part in the world-wide trent in which advertisers provide a small act of kindness to their consumers, Kraft Foods has reportedly posted ads on several bus shelters carrying the message “Cold, provided by winter. Warmth, provided by us”. It’s a good night for Stove Top.”
The strategy is quite simple. Get people in the warm bus stops and hope that they would buy their Stove Top Quick Cup while they are warming up. It shows no promise on their part but at least the idea is there as part of their small act of kindness…
Any brand worth its salt can produce a great promo or ad whose impression lasts a few years in the minds of its consumers. But a more telling example of greatness are the few brands that achieve an impression over several generations. That’s a brand worth not only its salt, but also its bologna.
In 1904, the entrepreneur-immigrant who was also a prescient marketer, Oscar F. Mayer, began branding his company’s meats to capitalize on their popularity. His was one of the first companies to volunteer for testing product purity in the US.
The first Oscar Mayer Wienermobile was created in 1936.…
