The US might set the standard for some forms of advertising, but it’s no secret that we are way behind the times in terms of Mobile (Cell Phone) Marketing.
Tons of companies are researching ways to bring strong mobile marketing programs to light. How do you get the attention of a consumer without invading their personal space, because let’s face it, most people view their cell phones as an extension of themselves?
Bluetooth advertising is not something that is unheard of in the US, the Air Force has done some creative things with bluetooth and it’s working (since its program inception the…
My daughter is isn’t quite a teenager just yet (only 11) but she already embodies the traits of this hard-to-reach group of potential buyers.
A recent study by OTX suggests that while teens aged 13-17 spend about 11.5 hours per day online interacting with social network sites and general browsing, the group still prefers face-face interactions with friends and shopping.
Check out these statistics:
Knowing this information might not help you execute your next campaign, but these types of insights are priceless when you are trying to develop ways to tackle this unique consumer group.
