As all of you Vodka drinkers know, Absolut has a number of varieties in the Vodka they sell; the varieties range from special packaging to limited edition bottles to unique and one of a kind flavors.
So what is the latest and great in Absolut products? Trendhunter describes that Absolut is “looking for people who are proud of who they are. This targets are huge demographic, most of which have a high standard of living and are ready to spend a lot of money if they feel it’s important to make a strong statement.”
What is this strong statement? 311,000 Absolut Color…
Two recent vodka ads get the “eww” award for the day. They may be disturbing, they may be off-color, and that’s the point—because they also cut through the noise. It’s hard to get through to us. Not because we are thickheaded but because as plugged-in Americans, we are so marketing savvy. And (for better or worse) this visceral reaction is one way to still get through to us. Two examples of the power of “ew” are Svedka Vodka’s “Fem Bot” ads and Belvedere Vodka’s, er, well, girl next to the crotch ad.
The Svedka ad campaign features a rather well-endowed robot…
