It’s easy to use. If I have to stand on one leg, bark like a dog, salute the sun, and remember when I can use my points it’s not worth the hassle.
The product is always excellent. Being rewarded is nice, but I want consistent quality each time. I’m loyal because I like your product/service. Mess that up and I’ll use someone else. Period. .
The reward warrants my loyalty. A free hotel room is a reward; a mug is not (unless you sell coffee and the mug comes with free refills…). Here’s A Good Read on Loyalty Programs. Enjoy!
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It’s no secret that 2007-2008 have not been been the best years for coffee giant Starbucks. The chain has lost loads of customers to competitors like McDonald’s and Dunkin’ Donuts — who would’ve thought that people would get tired of spending $4/cup for coffee that tastes like coffee. With around 100 stores closed in the last year and store performance underneath a watchful eye, it sounds like Starbucks is shedding its dead weight so that it can start investing more money into its new rewards program.
I’ll admit, I still go to Starbucks; but when I do, it’s because I have…
